Europe by easyJet
I don’t mind admitting I quite like watching adverts on TV, particularly those where it’s obvious the makers have gone to some considerable effort to produce something amazing. In such cases, it’s almost like watching a short film. Then, they repeat the same ads over and over and the pleasure turns to boredem. Until that hapens though, I’m a fan.
This ad by easyJet is an example where the marketing company has clearly gone to some effor to make something fresh and interesting. Budget airlines are often grouped together in people’s minds. It seems the aim with this ad is to seperate the easyJet brand away from other budget airlines like Ryanair who it seems couldn’t care less about the quality or aesthetics of their brand and are simply focussed on diminishing the quality of the service they provide in order to make more money. I know a company has to make money, but they needn’t be so blantent about it. I shan’t link to it, but have a look at the Ryanair website and you’ll see what I mean. In a word; yuck!
easyJet on the other hand appear to want the customer to associate the fun they have on their travels with the airline itself. I’ve flown with easyJet many times. While I’ve never considered a flight with easyJet as being “fun”, there’s no denying it’s a great advert that, for me, really stokes the wanderlust fire.