Coca-Cola Christmas Truck Tour
So today, the huge red Coca-Cola Christmas truck rolled into town, bringing with it a plethora of guys and gals decked out in corporately branded santa outfits handing out free cans of your favourite sugary drink. No, not Ice Tea, Coke! “Holidays are coming!” sang the choir as people queued in the freezing rain to have their photo taken next to the illuminated juggernaut while the image of Santa, bottle of Coke in glove, smiled on. Flash bulbs blinked and people whooped and sang along to their favourite advertising jingles while clinking their cans together and wishing one another a merry christmas from Coca-Cola.
It sounds like I’m being sarcastic and that I can see through the publicity stunt. I kinda am and I kinda can, but I don’t care. It was awesome! I happily accepted and enjoyed my free can of Coke and smiled when they started singing that familiar song. We went out in the rain especially to see it and you know what, I’m pleased we did. I’ve watched the advert on tv of the convoy of trucks rolling over hills of snow and bridges decked in lights every year since I was a kid. As an adult, I’m not ashamed to say I jumped at the chance to see one of the trucks for real. It was cool!
It’s hardly as if Coca-Cola need to do this. Everyone knows the brand and everyone buys it. It’d be nice to think they’re touring the country just because it’s Christmassy. They’re not, but it’d be nice to think so.
